Non-Profit Redesign: Mutt Scouts

Developing an app to bring more donations.

Project

UI/UX

Date

Spring 2023

Business Problem

Mutt Scouts provides proper socialization, training, and medical care for each animal they save, no matter the cost. To welcome advocates, influencers, and volunteers to participate in a more significant/better impact in Southern California. They have observed that the information and statements have poor credibility and no reward programs to acquire long-term users. The product isn’t meeting their expectations, causing a significant decrease in funds, public recognition, and supporters.

How might we reach out and become trustworthy so that our customers are more successful as determined by becoming a part of our mission and influencing others to participate in it?

Business Opportunity Statement

The current state of Mutt Scouts has focused mainly on reaching out to a significant portion of the audience but has yet to create a long-term connection with the donors. Mutt Scouts needs to address building a story with the users and having them engage with the organization.

Our services will address this gap by attracting the correct audience through our compelling mission story. Our initial focus will be to address our target audience with trust, credibility, and accuracy of the program’s plan. We’ll know we are successful when we see an increase in fundraisers, engagements on donations, membership, talent pipeline, and community activity.

Task Flow/Sitemap

A task flow is a diagram that represents a user’s journey through a specific task. A sitemap is a map of the various pages on your website. The purpose of a sitemap is to allow you to visualize how individual webpages or site sections are related.